Designworks wins partnership in IONITY venture


BMW Group subsidiary Designworks has been chosen by IONITY to design the charging station architecture, charger pylons, digital interaction concept for the European fast-charge network for long-distance travel is planning 400 stations along major routes across Europe by the end of 2020.

IONITY is a joint venture between the BMW Group, Daimler, Ford, and Volkswagen AG aiming to make e-mobility ready for long-distance travel. IONITY’s 400 charging stations will be running by the end of 2020. Each station will provide up to six easily accessible chargers, equipped with the latest e-charging technology. Chargers will be within 120 km of each other and have charging capacity of up to 350 kW to enable brand compatibility with most electric vehicles – present and future.

“In creating the first Pan-European HPC network, we are looking to give electromobility a boost toward a breakthrough in Europe. Design, with the tremendous potential it has to reach people and influence them in a positive manner,” said IONITY CEO Michael Hajesch.

The charging infrastructure must be recognisable, welcoming and establish a leading-edge visual identity in Europe, whilst significantly improving the electric charging experience. Hajesch explained: “our criteria included a comprehensive understanding of future mobility as well as experience outside of the automotive industry, competence in both analog and digital interfaces, pronounced intercultural expertise, and the ability to develop concepts with a view to future contexts”.