New car sharing scheme in China


Shanghai-based electric car sharing company, under Global Car-Sharing & Rental Co. Ltd., EVCARD has partnered up with the BMW Group to launch a car sharing service in the Chengdu, China. This will be under a new co-brand called “ReachNow Powered By EVCARD” and will offer users premium electric car-sharing that is available at 25 stations by 2018.

EVCARD will combine their app with the BMW Group’s advanced car-sharing technology to create a seamless processes of car usage – including payment, reservation, pick up and drop off. There will also be a 24-hour customer hotline.

This will be the BMW Group’s first smart mobility service enterprise in the Chinese market as they aim to provide their Chinese customers with a flexible, on-demand, innovative mobility solutions. Dr. Bernhard Blättel, vice president mobility and energy services at BMW Group, says: “The launch of ReachNow in China contributes to the BMW Group’s vision of future mobility. As China and Chinese customers are playing a crucial role in the transformation of mobility, together with our local partners, we aim to bring our worldwide experience in mobility services to this market.

“We strive to meet the ever-increasing Chinese customer demands for convenient and sustainable mobility with our premium cars and services. ReachNow Powered by EVCARD is a perfect combination of electro mobility and car-sharing that will also contribute to the sustainable and low-carbon lifestyle in urban areas of China. The official launch of the program in Chengdu represents a new milestone within the BMW Group’s Mobility Services Strategy.”