Transport for London has opened a tender process for any commercial partners interested in aligning with the launch of the new Elizabeth line. The additional tube line is due to be launched in December and will carry passengers from Paddington to Canary Wharf in only 17 minutes.
It is estimated that around 200 million passengers will use this new line per year, therefore this is a prime opportunity for brands to benefit from displaying sector-exclusive promotion across the Elizabeth line during its first year in operation. Graeme Craig, director for commercial development explains that the “launch of the Elizabeth line offers an unmatched opportunity for brands to be part of a historic moment for our city.”
The commercial partner will be provided with designation as an official launch partner as well as a logo presence in the Tube map. The partner will also be provided with integration with the Elizabeth line print and online marketing campaign and hold rights to one-sixth of the Elizabeth line’s premium advertising estate.
“We look forward to hearing from interested brands who will bring creativity and energy to the Elizabeth line during its inaugural year,” says Craig.