Avara introduces Beryl bikes at two sites

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Avara Foods, a Hereford-based business, has installed Beryl bays at its two facilities and purchased minute bundles for employees in a bid to promote sustainable travel, as well as increase the number of employees cycling.

The partnership, which launched on the 21 June, has seen over 3,300 journeys taken between Avara’s two sites, with the Beryl bikes covering a distance of 7,500km.

The distance between the two Avara sites is under one mile but it’s a journey that many people historically have taken by car, according to the partnership. With the new Beryl bays now installed, employees will have the option to choose a more environmentally friendly, enjoyable and convenient way to travel between the locations.

Marcus Billig, Avara Hereford site manager, said:“This partnership underlines our commitment to acting sustainably and reducing our footprint in any way we can.

‘’Introducing Beryl minute bundles has been a fun and practical way to do this, with the added benefit of encouraging a more active lifestyle. With many colleagues living close to our sites in Hereford, this scheme has certainly highlighted how cycling can be both a healthy, and viable option for getting around.

‘’As you can see from the number of trips undertaken and miles clocked up, the uptake has been really positive and something our colleagues have embraced.”

This partnership is one of many that Beryl is developing around the country as more businesses and public bodies seek to help employees travel more sustainably and healthily.

Beryl CEO, Philip Ellis, said: “We’re delighted to hear employees are enjoying the partnership between Beryl and Avara. Beryl bikes are helping them and hundreds of others to travel to work and between sites, enjoyably and sustainably.

‘’Many businesses around the country are seeking to improve their sustainability, and helping employees to take more environmentally friendly journeys is a fantastic way of doing that.”

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