Domino’s Pizza stores across the USA will soon have the option to use custom e-bikes for pizza delivery through a partnership with Rad Power Bikes – one of North America’s largest e-bike brands.
“Domino’s tested e-bikes in a number of corporate-owned stores across Houston, Miami and New York earlier this year, and those stores saw improvements in overall delivery and service,” said Tom Curtis, Domino’s executive vice president of corporate operations. “They also experienced labor benefits, as the stores were able to hire from a wider pool of candidates, including those who might not have a car or driver’s license. Plus, stores that were already delivering with conventional bikes saw improved team member satisfaction with e-bikes.”
The company will now utilise hundreds of e-bikes across corporate-owned stores throughout Miami, Salt Lake City, Baltimore and Houston later this year. The e-bikes, which have small integrated electric motors to assist with peddling, can run for 25-40 miles (40-65km) depending on the user, before needing a recharge. Domino’s custom e-bikes include front and rear insulated soft-sided cargo areas, which can hold Domino’s Heatwave bags, drinks, sides, and dipping cups. One e-bike can hold up to 12 large pizzas. The bikes are equipped with lights in the front and back, reflective materials for driver safety, and have a top assisted speed of 20mph (32km/h).
“E-bikes make a huge difference in my stores,” added Greg Keller, Seattle Domino’s franchisee. “While delivery on a conventional bike solved many of our traffic and parking issues, the hills in Seattle were tough on even our best cyclists. E-bikes were a game-changer for us, and we’ve been delivering with them for three years now. We have been able to save money, provide better service, increase hiring and maintain a happy workforce.”
