Centre for Post-Collision Research, Innovation and Translation, IMPACT, is launching in Devon June 2025, with the aim of reducing road collisions and the resulting injuries and fatalities.
IMPACT was founded by Devon Air Ambulance, harnessing the charity’s clinical and research experience and commitment to innovation.
Reportedly, it is entirely grant-funded, meaning that any public donations to Devon Air Ambulance continue to support its frontline operations.
Devon has one of the highest rates of serious road injury in England when adjusted for population.
Every year, Devon Air Ambulance (DAA) responds to around 200 serious road traffic collisions, and more than half of the trauma patients it attends are injured on the roads.
Devon also has the highest rate of medical events at the wheel in the country and is among the worst areas for road injury involving children and young people.
Since beginning work in late 2024, IMPACT has been nominated for national awards, delivered leading research and collaborates closely with Vision Zero South West, the Road Safety Trust, and international partners to drive change.
CEO at Devon Air Ambulance Greg Allen said: ‘This is a Devon-grown initiative with international impact. But at its heart, IMPACT is about saving lives on our own roads.
‘This event aims to promote collaboration and support from organisations and individuals who share our vision of safer roads and better outcomes for everyone affected by road trauma.”
Achievements in road safety will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!
