Wiltshire Council has announced that it is changing the provider of its transport technology and operations provider for Wiltshire Connect – Wiltshire Council’s flexible, demand-responsive transport service.
Originally launched in 2023, Wiltshire has chosen Via, operator of Citymapper and transport networking planning tools through its Remix software suite, to operate the service.
The service will now expand to cover the areas of Royal Wootton Bassett and Malmesbury, as well as introduce an upgraded experience for passengers through Via’s improved technology..
Wiltshire’s Bus Service Improvement Plan informed the approach of the upgraded service, which intends to improve rural mobility and increase overall transport patronage across the county.
To encourage passengers to try the upgraded Wiltshire Connect service, all rides are free from Wednesday 23 April to Saturday 3 May, and passengers can also use the offer code “WELCOME” for two additional free journeys.
The operator, Via, currently has partnerships with 35 tech-enabled transport schemes across the UK with Wiltshire Connect marks Via’s third operations contract in the region.
Achievements in demand responsive transport schemes will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!
