To support the roll-out of Covid-19 vaccination programmes in Italy and Spain, Superpedestrian has announced the provision of one million free rides on its shared e-scooter, Link.
Free rides will be made available in all European cities currently served by Link scooters, including Rome, Madrid, Turin, Palermo, Málaga and Alcalá de Henares.
The total scope of free rides has been calculated by assessing the number of people in each city eligible for vaccinations who would also be likely to choose a shared e-scooter as a transportation method for a short journey.
“Our free rides campaign represents significant investment, following a similar roll-out in our US markets, and will help protect the health of many people across Spain and Italy,” said Haya Verwoord Douidri, VP (EMEA) at Superpedestrian.
According to the company, the programme will be of particular benefit to people living in low-income communities, who may otherwise struggle to reach vaccination centres.
Superpedestrian has become known for its levels of fleet distribution across these parts of cities. For example, in Seattle, 15% of all journeys on Link scooters began or ended in disadvantaged areas, 10 times the next-nearest provider, according to data provided by the Seattle Department of Transportation.