From Friday 31 March, 75 e-bikes and 19 parking bays will be made available to the general public across the Bright and Hove area.
The bikes and bays will be situated along the seafront cycle lanes between Portslade and Rottingdean and will connect Hove and Brighton stations.
Further bikes, e-bikes and bays will be added to the scheme incrementally throughout 2023, which is set to eventually comprise 780 vehicles and more than 100 bays as it expands to span city-wide.
This first phase of the scheme will act as an introduction, allowing people to try the vehicles and get used to the app and hiring system.
Phil Ellis, CEO and co-founder of Beryl, said: “We’re truly excited to be working in partnership with Brighton and Hove City Council and launching our service in one of the country’s most progressive and vibrant cities.
“We have a proven track record of working in partnership with major cities and in consultation with communities and key stakeholders to deliver successful schemes that play a crucial role in integrated urban transport systems.
“Our vehicles are not only good for the environment, they’re also fun, easy to use and cost-effective, removing the need for vehicle ownership expenses such as fuel, tax, MOT, storage and maintenance. We hope that, from the launch of the first phase later this month, the scheme will encourage as many people as possible to switch to more sustainable transport.”
Councillor Jamie Lloyd, member of the Environment, Transport and Sustainability committee said: “What a fantastic way to start the spring. The Beryl BTN bikes look fantastic and I can’t wait to see people using them.
“This new look scheme will take cycle hire in the city to a new level with e-bikes and new bays. Cycling is a great way to get around Brighton and Hove, but not everyone has the space to store their own bike. The e-bikes will also make it easier to navigate some of the city’s steeper roads.”
A B-Corp registered company, Beryl is recognised for meeting high standards of social and environmental performance, accountability and transparency.
What’s more, Beryl also designs and assembles its own products and technology in the UK.