Hyundai has partnered with Uber with the aim of electrifying its mobility services in Europe.
The two companies will explore how working together could accelerate the adoption of Hyundai battery-electric vehicles (BEVs) and EV infrastructure in European cities.
Hyundai will provide Uber drivers in countries including the UK, France and the Netherlands with discounted access to thousands of Kona Electric and Ioniq Electric models, as well as future BEVs from the Korean carmaker.
The agreement between the companies was revealed based on Uber’s announcement that it plans to become a zero-emission mobility platform by 2030.
According to Uber, Amsterdam, Berlin, Brussels, Lisbon, London, Madrid, and Paris will make up 80% of Uber’s European business by the end of 2021.
What’s more, Uber has pledged that, by 2025, 50% of the total aggregated kilometres of Uber rides across these seven European capitals will be driven by EVs.
As part of this pledge, customers will be able to select the option of riding in a zero-emission vehicle when booking their trip.
Anabel Diaz, regional manager for EMEA, Uber, said: “With our responsibilities to drivers, riders and cities in mind, we have made a series of ambitious commitments to support drivers switch to electric vehicles, and this partnership will enable us to continue this momentum.
“Professional drivers such as those on the Uber app will be the early mass adopters of electric vehicles, which will help to drive the mass market in the years to come.”
In the future, Hyundai and Uber intend to launch joint marketing and education plans to promote electric cars and their associated benefits to Uber drivers, as well as to offer test drives to allow drivers to experience zero-emissions vehicles first-hand.