New analysis has shown that the UK has the second-lowest electric bike uptake in Europe, according to new rankings, with the government urged to do more to boost progress and improve the nation’s mobility and green transport access.
The analysis from bicycle retailer Paul’s Cycles compared e-bike sales per 1,000 people across 30 European countries.
At 2.1 e-bikes sold per 1,000 people (460,000 total), the UK has the second-lowest electric bike uptake in Europe compared to its population, ahead of only Belarus.
In comparison, Norway and Denmark reported the highest amount of electric bike sales per 1,000 inhabitants (36.2 and 36.1 respectively).
Danish governments are currently providing free e-bikes to residents in rural areas as part of an ongoing trial to improve mobility.

In France, bike sales have tripled since financial aid was introduced in 2016.
“E-bikes aren’t just about comfort”, says Tom Thornley, Managing Director of Paul’s Cycles.. “They open cycling up to more people, whether you’re unable to ride a pedal bicycle, are commuting, new to cycling or trying to keep pace on group rides.”
“It’s time the government recognised e-bikes as a serious part of the green transport solution. Cost is still a big barrier for many people and we need targeted financial support whether through purchase grants and rebates, VAT reductions or a fairer, more inclusive Cycle to Work scheme.
“E-bikes are a significant investment and UK schemes are not as widely promoted or generously supported as the subsidies you see in other European countries”, Thornley adds. “Government grants have made a real difference in other European countries and that kind of incentive could have a huge impact here too.”
Achievements and innovations in e-mobility will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!