Guinness is set to introduce its first zero-emission vehicles into its fleet this summer, with further ambitions to ensure 70% of its fleet is zero-emission by the end of 2025, and 100% by the end of the decade.
Guinness already has an EV which is currently used exclusively at the brewery. During January, it is being used in a trial to transport bulk beer in Guinness tankers from St James’s Gate to Dublin Port. This pilot aims to help determine if it can be used to transport heavy goods beyond the brewery.
Additionally, Guinness will be adding four zero-emission trucks to its fleet later this year which will be used in a separate trial to deliver kegs to the hospitality trade in Dublin City, with an ambition to extend further if successful.
Barry O’ Sullivan, managing director, Diageo Ireland, said: “We’re really pleased to announce that we will be introducing the first zero emission vehicles into our Quality fleet from this summer.
“We are committed to reducing our indirect emissions through this initiative and want to play a key role for sustainable transport in the commercial sector in Ireland. We are only 263 years into our 9,000-year lease on the St. James’s Gate Brewery, and we are in it for the long haul – for our people, our products and our planet, and we will never settle in pursuit of a better, more sustainable future for everyone.”
This announcement forms part of Diageo’s wider 10-year sustainability action plan, Society 2030: Spirit of Progress, which outlines the company’s commitment to delivering net zero carbon emissions across its direct operations and a reduction in indirect emissions by 50%.