Asda deploys Lightfoot driver coaching technology

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Advanced in-cab technology is helping Asda’s grocery delivery drivers make improvements in both road safety and efficiency across the country. 

Following the installation of British automotive tech firm Lightfoot’s driver coaching system across its entire 3,000-vehicle fleet, Asda has reported reductions in accidents while also cutting fuel costs and CO2 emission by 15% each.

Lightfoot connects directly to the vehicle’s on-board computer and converts data into live driving advice, that aims to helps the company’s drivers do their job more safely and efficiently. At the end of each journey, drivers are awarded a score in the app based on their driving style. This allows them to see how their driving is improving over time, as well as enters team members into competition with colleagues as part of a company-wide drivers’ league.

Those drivers who achieve ‘Elite Driver’ status can enter The Drivers’ Lottery to win weekly cash prizes of up to £100 and enter giveaways.

Since the rollout began in February 2021, drivers have already claimed rewards including an Amazon Echo Dot and a mini drone, as well as cash prizes totalling over £13,213.

Asda’s continual driver engagement means that the supermarket could save the equivalent of 2,482 tonnes of CO2 per year.

Simon Gregg, vice president of online grocery at Asda, said: “We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis.

“Reducing our carbon footprint is really important to both us and our customers and schemes like this help us towards our goals of halving our direct carbon emissions by 2025 (2015 baseline) as we head towards our target of being carbon net zero by 2040.

“We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment.”

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