Birmingham City Council has announced the installation of average speed enforcement cameras on Coventry Road, extending the existing enforcement section between Berkeley Road and Bordesley Middleway on the A45.
Average speed enforcement cameras monitor vehicle speeds over a defined length of road rather than at a single point, with the aim of encouraging consistent compliance with speed limits.
According to the council, this form of enforcement has proven effective in reducing speeding and lowering the risk of collision-related harm.
Once all statutory signage is in line with the Highway Code and national regulations, the cameras will begin operations on the route.
Temporary warning signs will be used during the installation phase and in advance of enforcement commencing.
Coventry Road is one of 27 routes where the council has recently reduced the speed limit from 40mph to 30mph as part of its wider road safety strategy.
The locations for average speed enforcement have been selected based on collision data, including the number and severity of road traffic collisions.
Funding for the cameras has been provided through net surplus revenues generated by the Birmingham Clean Air Zone charge.
The council has stated that the initiative is focused on reducing speeding and improving road safety rather than revenue generation.
The programme has also received endorsement from West Midlands Police. Chief Constable Craig Guilford stated his full support for the initiative, highlighting its potential to reduce traffic risk and harm.
Birmingham City Council cabinet member for environment and transport, Majid Mahmood, said: “When we declared a road safety emergency, we promised to take action and this is what is happening”
