INIT Innovations in Transportation, Inc has begun construction of Metropolitan Atlanta Rapid Transit Authority (MARTA) Better Breeze fare collection system as it seeks to modernise transit for metro Atlanta.
The Better Breeze modernisation project will bring a new and refreshed look and feel to how riders pay and travel across the region.
The upgrade includes more than 1,800 station and onboard payment readers, 275 barrier-free, ticket vending machines, and over 500 faregates equipped with INIT validators, with nearly half equipped for barrier-free accessibility.
The partnership seeks to upgrade the metro ahead of the upcoming World Cup in anticipation for logistical requirements of the events.
A phased construction and installation plan is expected to be completed by the Spring of 2026 with fare box implementations happening at a later date.
The Breeze app will allow them to purchase and manage fares directly from their smartphones.
MARTA Interim general manager & CEO, said Jonathan Hunt, said: “The Better Breeze system lets MARTA customers tap and go with ease.
“Whether using a contactless bank card, smartphone, smartwatch, mobile app or the new Breeze card, customers enjoy an easier, more flexible, and more secure way to ride.”
Achievements and innovations in sustainable transport planning will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!
