Technology company Apple has reportedly delayed the launch of its electric vehicle (EV), codenamed Titan, until 2028 at the earliest.
Previously scheduled for launch in 2026, the vehicle’s features, namely its autonomous capabilities, will be scaled back in favour of a dialled down EV.
The vehicle will now operate with a Level 2+ system capable of autonomous lane centring and adaptive cruise control at the same time, which is a few steps below the previously planned Level 4 technology capable of autonomously driving the car under limited circumstances.
The vehicle has reportedly been in development since 2014, though official details about the car’s name, specifications and development have been scant in the last decade.
Apple board members, including CEO Tim Cook and project head Kevin Lynch, are understood to have made the decision to push back the vehicle’s launch after the EV’s development programme fell behind schedule.
A successful EV launch would put Apple in direct competition with the likes of Tesla, Ford, GMC and Rivian, the latter of which Amazon has invested more than US$1.3bn in.
Achievements and innovations in electric vehicles will be celebrated at the third annual CiTTi Awards, which will be held on 26 November 2024 at the De Vere Grand Connaught Rooms in London. Nominations officially open in March 2024. Please visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector.